As part of the Young Creative Council I’m incredibly lucky to work with, and meet some amazing young women. So, for International Women’s Day 2018 we’ve launched badass.gal a platform with the ambition to celebrate a different female rising star every day for a year. (and beyond, I hope)
In a world where only 11% of creative directors are female, what chance do young female creatives have?
As a regular visitor to colleges and universities I see lecture theatres, classrooms and studios full of talented, ambitious young females (and more often than not, it’s the males that are the minority) yet when it comes to the industry the numbers just don’t add up. Something isn’t quite right here.
The dropout rate for young females in the creative industries is frightening. With a lack of role models, mentoring and funding it’s no surprise young women are turning their back on ad land.
Badass.gal is part of our plan to change the stats.
We’ve created a platform for student, intern and junior creatives to be recognised for the awesome job they’re already doing...with the ambition that, by International Women’s Day 2019 we’ll have 365 incredible women who are STILL in the industry and are smashing it.