Cereal is even better in the evening. Fact. Especially Crunchy Nut.
So why make another series of ads about eating it for breakfast when people are already indulging in it after dark? C'mon, who doesn't like a handful of Granola straight out the pack?
Whether you've just got in from work and you're after something to satisfy you 'til dinner, or you're binge-watching the latest Netflix original...dry or with milk, Crunchy Nut is a great evening snack.
So we wanted to create a social campaign which celebrates the evening snacking behaviours of our nation, and become the first 'breakfast cereal' to step outside of that 6am-10am box.
Production Company: Dark Energy
Director: Jamie Lane
ECD: Peter Drake
We launched with a series of films, each focusing on a different 'evening snacker archetype'. We wanted these 4 films to be instantly relatable, ones where everyone could recognise a friend or themselves in the scenario, tagging them below.
Noisy eaters. Yep, we all know someone who just can't control their crunch. Someone like this...
Do you ever sit at your desk and dream about what you're going to eat the moment you get home? *cough* everybody *cough*. Meet 'The Muncher' they're first in the door, and first in the kitchen. Nothing or no one will stop them getting their snacks.
That one friend who hates to share. The one who throws you some series shade if you're to take just 1 chip off their plate. Remember 'JOEY DOESN'T SHARE FOOD', well Joey Tribiani is not alone...
That one friend who's always sneaking off for a snack. Oh, where's James? Do we even have to ask...
We armed our community manager a plethora of GIFs ready to engage with our fans. Whether it's to join in with the latest trending #, or share our thoughts on the latest Netflix release (Stranger Things, OMG!) we had a reaction for anything....